Post by sumiseo558899 on Nov 7, 2024 5:22:56 GMT -5
Most entrepreneurs begin to cut expenses in difficult times for business. Advertising and promotion budgets are among the first to go under the knife.
The marketer faces a difficult choice - to print advertising brochures, rent billboards around the city or attract customers to the company's website. The same one that took up a decent portion of the budget for the previous year.
As a result, the issue of increasing content writing service
the efficiency of investments and increasing ROI becomes especially acute. This becomes one of the factors forcing business owners and managers to opt for online advertising: it allows tracking how the funds spent on promotion have paid off.
But how do you know what exactly to spend your money on? What will give you the best results: contextual advertising or SEO?
There is no clear answer to these questions, and no competent specialist will categorically state that this or that tool does not bring results. In some cases, search engine promotion will give the maximum effect, in others - launching contextual advertising, and often it is necessary to combine tools to achieve a greater effect.
Example from practice
Let's look at a specific example. Let's take company A and company B, working in the same niche - auto glass repair services.
While things were going well, both companies invested in both SEO and contextual advertising. However, with the onset of the crisis, the businesses had to cut their budgets, and the management of Company A decided to leave only advertisements, while the marketer of Company B insisted that they should focus on search engine promotion.
From the graph in Figure 1, we see that traffic to the site of company B decreases after contextual advertising is disabled. As a result, in the first month, the number of applications for company B dropped significantly.
news
Figure 1 - Traffic to the website of company B (auto glass replacement services)
Company A, which chose context, received almost the same number of incoming requests as before. However, after three months, the situation changed: the site of company B began to bring in more requests than in the first month after disabling contextual advertising, but the affairs of company A went worse because the site dropped in the search results, traffic growth stopped and organic traffic began to decline.
news
Figure 2 - Traffic to the website of company A (auto glass repair services)
How did this happen? During the first month, the site of company A continued to be at the top of search results. However, gradually the site's traffic began to decrease. Investments in context gradually began to bring fewer applications: rates increased, previous budgets were no longer enough, traffic decreased.
What to choose?
There are a huge number of factors that influence the effectiveness of SEO and contextual advertising. These include the market characteristics, the competitiveness of the environment, and the seasonality of the business.
If you can’t do without contextual advertising when you need applications today, then SEO gives a long-term effect: it will take time to get your site to the top, but you won’t have to pay for every target action performed by a site visitor.
In addition, we must not forget about behavioral factors: all practitioners agree that users trust organic search results more than advertising.
Let's look at the pros and cons of each method in more detail:
The marketer faces a difficult choice - to print advertising brochures, rent billboards around the city or attract customers to the company's website. The same one that took up a decent portion of the budget for the previous year.
As a result, the issue of increasing content writing service
the efficiency of investments and increasing ROI becomes especially acute. This becomes one of the factors forcing business owners and managers to opt for online advertising: it allows tracking how the funds spent on promotion have paid off.
But how do you know what exactly to spend your money on? What will give you the best results: contextual advertising or SEO?
There is no clear answer to these questions, and no competent specialist will categorically state that this or that tool does not bring results. In some cases, search engine promotion will give the maximum effect, in others - launching contextual advertising, and often it is necessary to combine tools to achieve a greater effect.
Example from practice
Let's look at a specific example. Let's take company A and company B, working in the same niche - auto glass repair services.
While things were going well, both companies invested in both SEO and contextual advertising. However, with the onset of the crisis, the businesses had to cut their budgets, and the management of Company A decided to leave only advertisements, while the marketer of Company B insisted that they should focus on search engine promotion.
From the graph in Figure 1, we see that traffic to the site of company B decreases after contextual advertising is disabled. As a result, in the first month, the number of applications for company B dropped significantly.
news
Figure 1 - Traffic to the website of company B (auto glass replacement services)
Company A, which chose context, received almost the same number of incoming requests as before. However, after three months, the situation changed: the site of company B began to bring in more requests than in the first month after disabling contextual advertising, but the affairs of company A went worse because the site dropped in the search results, traffic growth stopped and organic traffic began to decline.
news
Figure 2 - Traffic to the website of company A (auto glass repair services)
How did this happen? During the first month, the site of company A continued to be at the top of search results. However, gradually the site's traffic began to decrease. Investments in context gradually began to bring fewer applications: rates increased, previous budgets were no longer enough, traffic decreased.
What to choose?
There are a huge number of factors that influence the effectiveness of SEO and contextual advertising. These include the market characteristics, the competitiveness of the environment, and the seasonality of the business.
If you can’t do without contextual advertising when you need applications today, then SEO gives a long-term effect: it will take time to get your site to the top, but you won’t have to pay for every target action performed by a site visitor.
In addition, we must not forget about behavioral factors: all practitioners agree that users trust organic search results more than advertising.
Let's look at the pros and cons of each method in more detail: